Startups should prioritize organic traffic through SEO and matching content with user search queries to improve website performance and reduce reliance on expensive ads, while also utilizing tools and strategies to understand user behavior and optimize conversions.
๐ Startups need to focus on measuring conversions based on their own goals rather than relying on Google's definition, and should prioritize organic traffic through SEO and matching content with user search queries to improve website performance and reduce reliance on expensive ads.
Tijana discusses her background and the locations of the other participants in the video.
Startups with a website and digital marketing campaigns are unsure of what to measure and how to improve their conversion rates.
The speaker discusses the approach to acquiring, analyzing behavior, and converting users on a website, emphasizing the importance of measuring conversions based on the company's goals rather than relying on Google's definition, using a subscription site as an example.
Relying solely on ads for website traffic can be expensive, so it is important to focus on organic traffic through SEO and matching content with what people are searching for.
The speaker discusses the complexity of acquisition and conversion in relation to getting more.
๐ Use your website content to attract new visitors through social media and organic sources, provide valuable content to encourage return visits and conversions, use paid traffic for testing and scaling, combine tools like Hotjar and Microsoft Clarity with other approaches for a clearer understanding of user behavior, use maze.com for cost-effective usability testing, and use tailored landing pages to address conversion bottlenecks.
Use the content on your website to develop a stronger social media presence and attract new visitors who are not already searching for you, as they may eventually come to your site through social media or organic sources.
People tend to visit a website multiple times before converting, and the key is to provide valuable content to encourage them to return and move through the sales process.
Paid traffic works well for testing assumptions and scaling a website that already has optimized conversion points, messaging, and call to action.
There are tools like Hotjar and Microsoft Clarity that allow you to track user behavior on your website, but they can be limited in understanding why users exit or don't click on certain elements, so it's helpful to combine these tools with other approaches to get a clearer picture of user journeys.
Use a platform like maze.com for cost-effective usability testing, where you can set up user tests, filter users by demographics, and receive feedback on confusing or difficult aspects of your site.
Comparing products and using tailored landing pages can help identify and address conversion bottlenecks, increasing the chances of user conversion.
๐ To effectively test AV, having significant traffic is important but potential changes in the world can affect outcomes; analyzing search terms for Google ads can inform SEO keyword lists.
To effectively test AV, it is important to have a significant amount of traffic to quickly obtain results, but there is a risk of potential changes in the world that could affect the outcome; additionally, analyzing the search terms used to reach Google ads can provide valuable information for creating an SEO keyword list.
The speaker discusses the process of generating AI products, starting with users inputting their email address on the landing page to see the generated documents, then offering them the option to play with the product without creating an account, followed by signing up for a free account with additional options, and eventually upselling the premium option, while also considering messaging those who only play with the tool and not create an account.
Collaboration with marketing is crucial in determining the options and features to offer in the marketing and product funnels, while also utilizing tools like hard drive recordings to understand user confusion and improve features, and it is important to offer something for free before the freemium starts to attract potential customers who may be overwhelmed by the competition.
Inbound marketing is an important activity for prospecting and lead generation, but it is not a guaranteed solution and its effectiveness depends on various factors such as the type of product or service being sold and the buyer's journey.
To effectively sell your product, understand the buyer's journey and use inbound marketing to create familiarity, while also integrating proactive outbound prospecting.
There are various channels, such as cold calling, emailing, social media, and events, that can be used for prospecting.
๐ Understand your buyer, create buyer personas, and validate assumptions with real customers to improve inbound marketing and differentiate your value proposition for business success.
Understand your buyer and create buyer personas and ideal client profiles to improve inbound marketing and increase hit rates.
The speaker discusses the use of tools to capture and prompt the creation of good personas and user journeys, but does not mention any specific tools they use.
To achieve product-market fit, it is important to understand what customers want, their problems, and how your product can solve those problems, but it is crucial to test and validate these assumptions with real customers.
Understand your customers' needs by directly communicating with them and maintaining important information in a simple format like a spreadsheet or PowerPoint, without overcomplicating it.
Understanding your target audience and their needs, and differentiating your value proposition from competitors, is crucial for the success of your business.
๐ It's important to analyze your website to understand products, identify customer problems, and find solutions, and effective communication is key in conveying your ideas; GPT and its plugins allow for real-time actions and competitor analysis; Fo site is recommended for creating optimized landing pages; understanding your audience and validating assumptions through direct communication is crucial, and Spark Toro is a useful tool; prioritize themes, simplicity, and accessibility on your website for better user experience.
An important step in web analytics analysis is to examine the website to understand what products are sold, identify customer problems, and determine potential solutions.
If you can't communicate well enough, it suggests that you don't understand or know enough, so it's important to build a website that allows others to understand your ideas.
With the use of GPT and its plugins, users can now utilize real-time actions such as browsing websites and obtaining information, allowing for differentiation and analysis of competitors' sites.
The speaker recommends using a website builder called Fo site to create a concise and optimized landing page in 15 minutes or less.
Knowing your audience and validating assumptions through direct communication with users is crucial for creating the right value proposition and effectively interacting with them, and a useful tool for finding where your users might be is Spark Toro.
Put in themes on your website to understand your audience's online engagement, keep landing pages simple with minimal form fields, and prioritize accessibility for a better user experience.
๐ Using online accessibility checkers and AI tools like Part and Chat TPC, color contrasts and accessibility on websites can be assessed, while AI is also being used for interpreting legal documents, answering questions, generating content, and solving coding problems.
Assessing and measuring color contrasts and accessibility on websites can be done through online accessibility checkers that focus on low hanging fruits like color contrast and copy size.
Using AI tools like Part and Chat TPC has been helpful for getting definitions, understanding concepts, and writing board papers, with Part being more reliable for strategic questions but sometimes unable to provide an answer, while Chat TPC consistently provides answers, and comparing the answers from both tools reveals surprising differences.
AI is being used for various purposes, such as interpreting legal documents through optical character recognition and answering questions, with the availability of plugins on Chat GPT version four.
The speaker used a plugin to search the internet and generate a significant portion of their narrative for an r d tax claim, saving them a lot of time, and they are interested in using it more for content creation.
Using AI, the speaker and their team are utilizing it to answer media questions and gather specific analytics for a particular audience, such as identifying the biggest corporate challenges in Portuguese-speaking regions.
The team used chat GPT to solve a problem with building a specific feature in a form on their website, and once they formulated the question correctly, it provided them with the code for a working form.
๐ The speaker emphasizes the importance of asking the right questions in life and AI, using AI for writing to overcome writer's block and seeking feedback through questions; they also discuss the importance of including arguments in articles, forming a board before the seed stage, and building scalable technology for startups.
Knowing how to ask the right questions is important in both life and AI, and in the case of using AI for writing, the speaker uses it to overcome writer's block and seeks feedback on their article through asking questions about the title and subtitles.
The speaker discusses the importance of including arguments for their own opinion in an article to address potential differences in readers' perspectives.
The speaker discusses their role as the chairman of the board in Residence and the two main questions they have been asked recently, which are how to raise seed investment and the different routes to do so.
Forming a board before the seed stage has become increasingly useful, and the main question asked to the in Residence team is when to form the first board.
The speaker discusses the importance of technical expertise in founding teams and advises on building scalable technology, narrowing down ideas, and utilizing low code or bespoke platforms to create a testable minimum viable product (MVP) for startups.
๐ Canopy In Residence CxO helps founders with analyzing ideas, creating roadmaps, finding team members, and navigating accelerator programs, while also discussing challenges in marketing, go-to-market strategies, and profitability for bigger businesses, and announcing Canopy's plans for Web Summit in November.
I help founders analyze their ideas, create roadmaps, find the right team members, and navigate accelerator programs, acting as a personal trainer throughout the process.
Founders often seek advice on growing their business strategically, particularly in transitioning from B2C to B2B and targeting key corporate clients to increase revenue sustainability.
The speaker discusses the challenges of delivering marketing ideas and narrowing down focus, as well as common questions about go-to-market strategies, building a marketing team, outsourcing, and optimizing profitability for bigger businesses.
Web Summit is happening in November in Lisbon and Canopy plans to have a party, a mini accelerator program, a demo night, and a mentoring speed date event for startups and investors.
Enjoy the conference and fringe events, and for those looking to gather information about their customers, conduct interviews and scientific-based projects with potential customers to gain insights.
The speaker expresses gratitude for the opportunity to engage with a diverse group of people and hopes that everyone finds the discussion useful.
Summary thanks to Eightify
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