GREENROADS is a data-driven startup that aims to address traffic problems with pollution, clutter, and roads not being environmentally friendly. The company realized that the core problem was the data that was being collected, which was based only around cars. Therefore, they created a software that looks at different modes of movements and considers the trajectories, as well as the species, of pedestrians and cyclists. This is all recorded in a GDPR compliance manner and presented in charts. By analyzing this data, they can adjust bus stops, pedestrian crossings, and optimize pavements for pedestrians.
During a live demo, Johan, the CTO of GREENROADS, showed how the system works. The system includes a map of cameras, graphs of vehicle data, and pedestrian trajectories. It also has features for identifying illegalities and optimizing drop-offs and pick-ups. The system uses proprietary object recognition software but relies on open-source libraries. Additionally, the system can be trained to identify edge cases like people with disabilities.
The company is currently focusing on commercializing and scaling up its operations. They have been speaking to infrastructure entities, enforcement entities, and local councils to understand their needs and address them by coming up with a platform. The system can also be used by public transportation companies to understand how pedestrians are using areas surrounding bus stops and to make them safer.
In summary, GREENROADS is a data-driven startup that is addressing traffic problems by creating a software that considers the trajectories of pedestrians and cyclists. The system includes a map of cameras, graphs of vehicle data, and pedestrian trajectories. Additionally, it has features for identifying illegalities and optimizing drop-offs and pick-ups. The system is being used by infrastructure entities, enforcement entities, local councils, and public transportation companies to understand their needs and address them by coming up with a platform.