Partner Profile : Digital Marketing
How do I create a digital marketing presence when I am just starting out?
The partner network in the Canopy Community helps our members to solve problems quicker and better. Each partner is well known before we recommend them. You can be sure of a trusted partner who is startup friendly and who is a proactive contributor to the community as a whole.
These partners are “citizen organisations”. The founders of these partner companies are also often members of #tribe.
Problem
How do I create a digital marketing presence when I am just starting out?
Getting engagement and feedback is the key thing, but if all the tools are new to you and you’ve not created things like lead funnels or surveys it can be incredibly time consuming to generate even minimal returns.
Solution
At this early stage there are a number of tools which we recommend you give a go with that are free or nearly free.
Beyond that its about getting the right advice from people you can trust.
Tools
Linkedin automation - https://www.prospectin.fr/
Email automation - https://www.mixmax.com/
Social Posting - https://www.socialchief.com/
CRM - https://www.hubspot.com/
Website creation - https://www.squarespace.com/
Partner options
Strategic Advice
UK - Nic - https://www.linkedin.com/in/niceversett/
Portugal - Pedro - https://www.linkedin.com/in/serranopedro11/
Outsource and execution
UK - Katie - https://www.linkedin.com/in/katie-moss-11ba8b69/
Portugal - Andreia - https://www.linkedin.com/in/andreia-miragaia/
Canopy reflections
Platforms can really help you to keep the costs down and to keep well organised, but remember they are not going to do the thinking for you.
At Canopy, we recommend getting strategic advice at the start to help you set everything up right and then to share the load of keeping things consistent through outsourcing.
Consistent and persistent is the key to making things a success. Much better to focus on what you can deliver with certainty and interact meaningfully at a small scale than to try and do everything for everyone and get nowhere.